Hello, I’m J.LO

Joana from Lisbon (but based in Manchester), not Jenny from the block, and I’m a Lead Product Designer with 10+ years of experience
See my work
Who am I?

My core design principles

People first

I design with people, not just for them. Research and real feedback always shape my decisions.

Always accessible

Inclusive design isn't just a checklist for me, it’s embedded in how I work from the start to create experiences for all.

Clarity

The more complex the problem, the more important it is to keep the interface simple.

My latest work

  • Making Social Housing Inclusive - Wolverhampton Homes

    Making Social Housing Inclusive

    Wolverhampton Homes

    How I led Wolverhampton Homes’ website redesign and improved their tenants home management and support experience through accessibility and inclusivity.

    +50% Easier journeys | 100% WCAG 2.1 AA compliance

    Find out more
  • Rebranding Sustainability - Loopi

    Rebranding Sustainability

    Loopi

    How I led the rebrand of a second-hand fashion marketplace with sustainability and inclusivity in mind in only 3 months.

    +200% views and activity     | ↑ 28% Boost in conversion rates

    Find out more
  • Making Factories Safer with Actions - Zaptic

    Making Factories Safer with Actions

    Zaptic

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    15% fewer safety incidents | £12k saved in materials

    Find out more
  • Faster Reporting on the Factory Floor - Zaptic

    Faster Reporting on the Factory Floor

    Zaptic

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    ↑ 47% Visitor Aqcuisition

    Find out more
  • Zaptic's Design System

    Design System

    Zaptic

    How our small team of 2 created a robust and complex design system from scratch.

    ↓ 50% Development Build Time

    Find out more

Clients and companies I’ve worked with

Kind words from my peers

  • “Jo is an incredibly experienced UX designer with a vast amount of knowledge and I learned so much from collaborating with her.

    She not only helped me get up to speed with Figma but also brought creativity and passion to every project we worked on. Her work ethic and dedication are unmatched and she consistently goes above and beyond.

    It was truly a great experience working with her, and I’d highly recommend her to anyone looking for a talented, hardworking and passionate designer.”

    Amie Marsh
    Senior Creative Designer

  • “A fantastic designer and collaborator.

    Joana and I were in the same team, so the majority of the features our team worked on had been designed by Joana. When starting on a new feature it was always a pleasure to look through the designs (both Figma and detailed prose) that Joana provided; it was clear what problem was being solved and how we would solve it.

    User experience is always a priority for Joana, and she remains open to discussions about alternative approaches when it makes sense for implementation. Her flexibility and collaborative spirit fosters a strong sense of teamwork.

    I have no doubt that any project Joana takes on will be visually stunning and achieve outstanding results, and I look forward to working with her again in the future.”

    Andrew Buxton
    Senior Full-stack Developer

  • “Joana’s attention to detail and dedication to understanding the needs of the user, truly set her apart.

    I had the pleasure of working closely with Joana on several key projects, and I can confidently say that she is an exceptional product designer. Joana has a rare ability to balance creativity with user-centric design, consistently delivering intuitive and visually compelling solutions.

    Beyond her technical skills, she is a fantastic collaborator, always open to feedback and bringing fresh ideas to the table. She played a crucial role in elevating our product designs, and I’m certain she will be an asset to any team.

    Hannah Waugh
    Head of Marketing

  • “Joana is one of the most talented designers I have worked with.

    For more than 2 years she has been an essential member of the Real Madrid team here at Fanatics, providing always excellent creative campaigns that helped the team to achieve targets.

    Her outstanding creative skills and professionalism will be missed.”

    Marta Andikoetxea Arana
    Ecommerce Manager